Organic chicken, Organic chicken meal, Organic dried peas, Organic chickpeas, Organic ­flaxseed meal, Organic tapioca starch, Organic chicken fat (preserved with mixed tocopherols), Organic potato fl­our, Organic pea protein, Organic chicken liver, Natural ­flavor, Menhaden fish oil (preserved with mixed tocopherols), Choline chloride, Salt, Mixed tocopherols, Vitamins (L-ascorbyl-2-polyphosphate (source of vitamin C), Vitamin E supplement, Inositol, Niacin, Thiamine Mononitrate, Ribofl­avin supplement, d-Calcium pantothenate, Pyridoxine hydrochloride, Biotin, Vitamin A supplement, Vitamin D3 supplement, Citric acid (preservative), Vitamin B12 supplement, Folic acid), Potassium chloride, Minerals (Zinc proteinate, Zinc sulfate, Manganese proteinate, Ferrous sulfate, Iron proteinate, Zinc oxide, Copper proteinate, Sodium selenite, Copper sulfate, Manganous oxide, Potassium iodide).

Calorie Content (ME Calculated as Fed):

3,500 kcal/kg;350 kcal/cup


Tender & True Chicken & Liver Organic Recipe for dogs is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for All Life Stages excluding growth of large size dogs (70 lbs or more as an adult).



Crude Protein 26% Min
Crude Fat 16% Min
Crude Fiber 3.75% Max
Moisture 10% Max
(Eicosapentaenoic Acid)
0.45% Min
(Docosahexaenoic Acid)
0.42% Min
Omega 6 Fatty Acids* 2.75% Min
Omega 3 Fatty Acids* 2.65% Min

Our Truth

A furry friend (or two) is one of the greatest joys in life, and we all want to be confident in giving them the absolute best life possible. So In 2014, Tender & True pioneered the first and only certified humanely raised pet food meeting USDA standards to be truly organic from farm to bowl. We set out to make Tender & True better from the beginning, with no compromises and with the certifications to prove it.

We believe in sourcing and supplying our own ingredients. So we know a thing or two about what goes into feeding your pets. Our long relationships with growers and fisheries means we’ve always pushed the possibilities of better ingredients and better price. We’re still proudly independently owned in the Midwest and we’re continuing to blaze a trail of firsts, setting new standards in the industry for quality, excellence and care. Better pet food from better ingredients, at a better price. That means a better life with your best friend.