We want the world’s oceans to be teeming with life –
today, tomorrow, and for generations to come.

Knowing what ingredients are in the recipe and where they come from are important when feeding your pet. Pet owners are becoming more aware of the importance of nutrition for their animals. You can trust that seafood with the MSC ecolabel has been responsibly caught by a certified sustainable fishery.  Only seafood from fisheries that meet The Marine Stewardship Council’s (MSC) strict standard for sustainability can be sold with the blue MSC ecolabel.


MSC Fisheries Standards

  • Sustainable Fish Stocks
    • The fishing activity must be at a level which ensures it can continue indefinitely.
  • Minimizing Environmental Impact
    • Fishing operation must be managed to maintain the structure, productivity, function and diversity of the ecosystem.
  • Effective Management
    • The fishery must comply with relevant laws and have a management system that is responsive to changing circumstances.


Only seafood from fisheries that meet MSC’s strict standard for sustainability can be sold with the blue MSC ecolabel. These fisheries ensure that fish are caught at levels that allow fish populations and the ecosystems on which they depend to remain healthy and productive for the future.

Our Whitefish & Potato and Salmon & Sweet Potato Recipes have gone through MSC’s rigorous standards to be certified. Our recipes are wild caught, grain free, and poultry free.